Osmo Masterpiece Video Wins Best Design Award
DesignRush has awarded Osmo’s Masterpiece video for its design!
“The commercial takes place in a home art studio. There is a bright ambiance throughout, and the home has a modern, updated look with large windows for natural light. A man sits at an easel and canvas, painting dark, thick brushstrokes on a white surface. He’s surrounded by former paintings at the foot of the walls, a desk to his right has a neat array of paint brushes and used paints.
The deliberately designed art studio is complimented by a room opposite, styled similarly but with a hint of childhood. Using an iPad, a young girl takes a picture of the painting man (presumably her father) and sits down at her desk, setting up the Masterpiece app. The girl’s desk is decorated with souvenirs and stocked with art supplies.
The music matches the set and lighting perfectly, with a whimsical and happy tune set to piano, strings, and bells. Every element of the ad comes together to form a message, which tells the viewer that if they use this app, not only will they be able to have the features of the app and learn to be a better artist, but an accomplished feeling will accompany them when they use the app…”
For more details, click here.